Auguste The Label
Auguste The Label is an Australian fashion house with femininity at its heart, creating thoughtful designs that celebrate women with a nostalgic nod to summer's past. The cult brand is known for its feminine silhouettes underpinned by an effortless sense of ease that pay homage to the many facets of being a woman. Taking inspiration from their favourite eras of fashion, each collection is a curated mix of statement occasion-wear and effortless essentials that transcend trends and will be cherished for years to come. Look inside the Auguste wardrobe and you will find the perfect sundress, those must-have mum jeans, tailored tees, luxurious knitwear and elevated evening wear - so no matter what your calendar calls for, Auguste has you covered. Auguste blends the elegance and consciousness of natural fibres with vintage-inspired prints and bold designs for the modern woman. Proud partners of 1% For The Planet, Auguste has always worked to ensure that they operate in harmony with the planet and use their platform, time and resources to give back to the community.
AUTHENTIC BY DESIGN
In order to create a truly authentic product collection, we collaborated closely with visionary artists like Johnetta Boone, the costume designer who helped establish the Yellowstone aesthetic. That’s the only way we can ensure that the in-show products you buy from us are the real deal, not replicas.
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